The Kennedy Team is a leading residential real estate group located in Tampa, Florida. Starting with a solid brand design, Pop Design Group has been integrally involved in their marketing strategy. Repeated direct mail marketing with a consistent look and theme has reinforced their brand in the market they target. As another leg in the marketing strategy, the website was designed as part of the brand utilizing a WordPress platform with IDX/MLS integration. It serves as a landing page for traffic driven in through the direct mail pieces as well as through generic searches.