Pop Design recently completed a branding re-vamp for the Hillsborough County Teachers Association (HCTA), modernizing their look with a focus on helping them reach a younger and more tech savvy audience. The brand idea was implemented to convey a “sign me up” attitude as part of it’s messaging. Check boxes were incorporated as a way to drive this point home and not only signal the organizations push for new membership but also their work in advocacy to get out the vote on matters of importance to them. As part of the overall brand restructuring, Pop Design came up with a new logo, designed new collateral material and implemented a new website. All work featured the new look and promoted the new attitude bringing the benefits of HCTA to a new generation of members.